Need to raise money for an important cause? Get tips for fundraising and launch your own successful crowdfunding campaign with Fundacure. It’s free, easy and effective.
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How to create a successful crowdfunding campaign
Choose a moderate, realistic goal so you can create momentum. You can always raise it later. To set the goal, learn about the costs the beneficiary is facing and add up these expenses.
Once your fundraiser is hitting its stride and halfway to its original goal, consider raising the figure to inspire more people to help. You can also increase your goal at any point if you find the financial needs have grown since you kicked off the fundraiser.
Be sure to update your campaign description with these new costs so potential donors can easily see what their money is supporting.
Name your Fundraiser well
Pick a name that will make people want to read more about your cause and story. try to use your name in the title make it a personal story and reach out to your Supporters.
Make it short, descriptive, inspirational, and easy to find when people search online.
Include the first and last name of the fundraiser beneficiary in the title as people almost always type this into the search field on our site and in Google.
Also, include the cause to give people a quick understanding of the need. Ex: Help Gina Ober Kick Cancer to the Curb
Keep in mind that the fundraiser name will be part of the URL link and included in each message you share.
Tell your Story Honestly
Successful fundraising campaigns describe the situation honestly. Write your story with vivid, heartfelt words that you would use to explain your cause to a friend.
Clearly highlight the goal, deadline, and specific details that paint a unique, personal, and compelling picture.
Answer basic questions any reader would have, such as who the fundraiser is for; what happened; where, when, and why it’s important to you; how you know the organizer or beneficiary; and how the funds will be used.
Include a breakdown of the costs that comprise the goal. For example, “How the funds will be used: $1,000 will be used for medical transportation. The other $9,000 will cover Jennifer’s unpaid leave from work to care for her children.”
Read your story aloud and consider how it will sound to potential donors. Which parts will generate empathy and inspire readers to care enough to make a donation?
Find similar campaigns on Fundacure that have successfully reached their goals and use them as a template for your own fundraiser. You can also review our Success Stories page to see fundraisers that inspired many donations and supporters.
Use headlines and sub-headlines in your fundraiser description to make your text scannable. Tell your story in your headlines to allow people to understand the gist of your text if they only read the headlines.
Include an address on your fundraiser so people can send offline donations if they choose.
Upload good photos and videos
High-quality images have a dramatic effect on fundraising success and viewers’ ability to develop empathy for your cause.
More is better, because numerous images let you broaden the appeal, show diverse aspects of your cause, and give powerful updates wordlessly.
Choose large, clear, high-resolution photos that will attract and persuade donors to lend support.
Videos are the most impactful way to communicate with your potential supporters and can drastically improve your fundraising success.
You can easily record yourself with a camera phone. Note that only YouTube video links can be added to your fundraiser at this time.
Create a Community with
our support groups
Use our simple tools to post inspiring messages, photos, and videos that will draw interest and donations. On your FundaCure fundraiser page, buttons in the “Spread the word!”
sidebar help you shine on Facebook, Twitter, Google+ and email. The “Grab our widget” button shows you code and instructions for using it on your own website.
In each message, feature the link to your fundraiser page and a request to let others know about your cause. Include a hashtag to make your fundraiser easier to find. Make your messages brief so others can share them easily. If you have a blog, use it to promote the link to your fundraiser page.
Update your fundraiser Regularly
- We recommend posting text, photo, and video updates once a week. This will keep your fundraiser fresh, grab attention, and invite compassion. Share good news as well as bad, and often as you would fill in a friend.
- Be sure to share all these updates on Facebook and Twitter as well.
- Encourage people to sign up to receive your updates through the “Get Fundraiser Updates” button on your YouCaring page.
Follow up on your Fundraiser
- Achieving your goal is not the end of your story. Donors want to find out what happened and how the beneficiary is doing. Wrap up your fundraising success with updates that share your gratitude, along with photos, a video, or links to news coverage.
Adjust Goals and deadlines as needed
- If circumstances change or progress is slower than expected, consider raising your goal or adjusting your deadline. If you update your deadline, increase it just by 30-60 days at a time to ensure a strong sense of urgency. Let all your donors know about your new deadline or updated goal and encourage them to take action.